As for the conceptualization of sustainability, it is usually defined as the satisfaction of current needs without compromising the ability to satisfy the needs of future generations, while maintaining a balance between the needs of the present and those of future generations. balance between economic growth, environmental protection and social development.
The emphasis of this position lies in the word "the". BalanceIn other words, each action that is established must be proportional and not exceed the use of resources; under this consideration, different global strategies are being developed to safeguard this satisfaction in the future.
One of them, and perhaps the best known, due to the involvement of governments, is the Agenda for sustainable developmentThe United Nations Millennium Declaration, which was a universal call for action to end poverty, protect the planet, and improve the lives and prospects of people around the world, In 2015, 17 sustainable development goals were established, framed in the 2030 Agenda, a 15-year work and intervention plan.
Being a global initiative, the call extends to all sectors of society worldwide, which involves political transitions, institutions, governmental regulatory frameworks, cities and local authorities, and finally at the individual level, which includes civil society, media, private sector, trade unions, academia and others. Undoubtedly, the invitation converges to all; This movement has given rise to two relevant events at the corporate level:
First: Recognize that sustainable development is inherent to the cohesion of all actors in society, where companies play a major role.
SecondRestructure or Integrate aspects associated with sustainability into organizational strategies, including the mission ones, considering itself as a change manager.
For this, there are several ways, methodologies and frameworks to start this path, all in favor of an effective implementation, and that generates the proposed results; companies according to their nature, identity or economic activity, achieves from their strategic planning, define those actions that will be standard in this process. These can start from the certification before any representative entity, definition of a sustainability area to lead, follow up and monitor, or sometimes while the process matures, they improve or adhere to specific activities that leverage the strategy in each of the areas of the organization.
There is no single standard procedure or rigid definition and guideline for moving towards sustainability, However, all change can be generated if, through a first step, we manage to recognize ourselves as a fundamental part of transformation and sustainable growth. When this happens and then we are ready to work for it, we begin to develop strategies to achieve it. ends up being a process that reaches a state of maturity, which achieves stability and fosters the contribution and involvement required to add up and achieve a more equitable society.
